CEO/CTO

Bruce Freshwater, CEO/CTO, founded Sierra and, while still running the organization as its Chief Executive, also guides its technical services and the evolution of its internal infrastructure.

Bruce has been responsible for management of client network infrastructure for organizations ranging in size from SOHOs to large Enterprises. Bruce also oversees all of Sierra’s daily operations, both in-house and at its Downtown Pittsburgh Data Center. Since Sierra’s inception, the organization has seen substantial annual growth. Sierra has expanded its Data Center hosting services through its sister organization, Sierra Data Centers, where Mr. Freshwater serves as the Chief Technology Officer.

Prior to his current role, Mr. Freshwater was the CEO and Founder of Innovations in Technology (InnovationsTech), functioning in similar roles to those that he holds at Sierra. Mr. Freshwater was responsible for InnovationsTech’s business model, expanding the organization’s coverage across 20 states and continually increasing the organizations revenue and profitability. Mr. Freshwater divested of the Innovations Tech in 2006.
Mr. Freshwater has served in Information Technology and electrical/digital engineering roles since 1992, where he started his career in engineering as a Precision Measurement Equipment Laboratory Journeyman in the United States Air Force. While on active duty, Mr. Freshwater specialized in laboratory electrical measurement, calibration supporting Type A/Depot engineering, and metrology.

Mr. Freshwater continued to expand his knowledge and skillset following his tour with the Air Force by moving to Woodgroup Gas Turbines in Anchorage, Alaska to work with Alyeska Pipeline as a Calibration, Digital Control, and Computer Engineering specialist. Mr. Freshwater returned to Pittsburgh to be closer to his family and joined the Air Force Reserves as a Computer Systems Operations Journeyman. Mr. Freshwater was also an instructor, teaching of Microsoft Certified System Engineer courses and CompTIA A+ and Network+ courses at multiple area universities.

Mr. Freshwater received extensive training from the Community College of the Air Force and from the University of Anchorage Alaska. He has also received extensive technical instruction from organizations such as Microsoft and Cisco.

Bruce and his beautiful wife Stacy reside in North Fayette. The couple began dating and married shortly thereafter. Sierra, Mr. Freshwater’s oldest child, is the foundation for the company name. Together, the Freshwater’s have 4 beautiful children. The family is very active in the community and proud to call Pittsburgh home.