In today’s technology driven world, every successful business has a website, but is their website successful? When it comes to a website there are three questions to ask yourself: Is my website appealing to my customers? Is my website’s data safe and secure? Is my website device agnostic?
You can’t just slap your logo into the corner of a web page and call it a day, you need to invest time and money into making your website as appealing as possible. Companies sometimes make the mistake of burying their websites with mass amounts of information on too many pages. Keep it clean and simple. This way you won’t discourage customers from navigating away from your site. Also keep your brand in mind. Make sure your logo, contact information and social media links are present on each page, chances are that is what the browser is looking for.
Next you need to find an MSP (Managed Service Provider) to monitor your site, so you don’t have to. This means you can put your focus on your business, and let the experts handle your IT infrastructure. MSP’s can monitor for threats to your website and detect and prevent downtime. MSP’s usually operate 24x7x365 so you can rest easy knowing your website is safe and secure.
79% of mobile web consumers use their phone for shopping and browsing the web, 40% of mobile shoppers will abandon a site that doesn’t load in 3 seconds. Being device agnostic means your website is compatible across all internet browsers and devices. When designing your website this is one of the most important components to keep in mind. Don’t lose out on customers because you didn’t take the time to test your site!