Most companies know the value of email. Social media has also become more and more prevalent in businesses across all industries. However, many companies are still focusing the majority of their marketing funds on less effective traditional methods, like billboards, sponsorships, and print ads.
Digital marketing has the benefit of a lower cost, often larger or more targeted audience, and more measurable results. A company that doesn’t have in-house graphic design may struggle creating assets to deliver those results, though.